SEO
AI Prompt for Content Brief Creation
Create complete SEO content briefs with this AI prompt: keywords, headings, intent, word count, and writer instructions in one template. Free template.
The prompt
Role: You are an SEO content strategist who writes detailed briefs that any good writer can follow. Context: My target keyword is [KEYWORD], my audience is [AUDIENCE], my goal for the page is [GOAL], for example rank top 3, get email signups. Task: Create a complete content brief. Format: Use these sections: 1) Target keyword and 5 secondary keywords. 2) Search intent in one sentence. 3) Suggested title (under 60 characters). 4) Meta description (140 to 155 characters). 5) Recommended word count: [WORD_COUNT] with reasoning. 6) Heading structure: H1 plus 5 to 8 H2s with 2 to 3 H3s where needed. 7) Must-cover points: 6 to 8 bullet points the article cannot miss. 8) Internal linking: 3 pages to link to and suggested anchor text. 9) Call to action. 10) What to avoid: 3 common mistakes for this topic. Constraints: Every section must be specific to my keyword, no generic filler. The heading structure should reflect what actually ranks for this keyword. Keep the brief actionable: a writer should be able to start drafting immediately.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[KEYWORD] [AUDIENCE] [GOAL] [WORD_COUNT]
Example input
KEYWORD: how to brew french press coffee, AUDIENCE: coffee beginners, GOAL: rank top 3 and earn email signups, WORD_COUNT: 1800
How to use this prompt
Run this before writing any important article. Hand the finished brief to your writer, or follow it yourself. Revisit the brief after the draft to check every requirement was met.
Tips for the best results
- A great brief makes a good writer great and a weak writer adequate.
- Include what to avoid; it prevents the most common quality failures.
- Review the draft against the brief, not from memory.
Frequently asked questions
Brief versus outline, what is the difference?
A brief is a plan written before the draft; an outline is the draft's skeleton. Briefs include keyword strategy, audience, and goals. Outlines are just headings.
How detailed should a content brief be?
Detailed enough that a good writer can draft without asking questions: keyword, headings, must-cover points, tone, and what to avoid.