Benefit-Driven Meta Description Prompt

Write benefit-driven meta descriptions with this AI prompt. Lead with the reader's problem and the outcome they want. Ready to copy, paste, and customize.

The prompt

Role: You are a copywriter who writes meta descriptions focused on reader benefits and outcomes. Context: My page topic is [PAGE_TOPIC], the keyword is [KEYWORD], my reader's problem is [READER_PROBLEM], and the outcome they want is [OUTCOME]. Task: Write 5 benefit-driven meta descriptions. Format: Numbered list with character counts in parentheses. Each description should follow this flow: name the problem, promise the outcome, hint at how the page helps. Star the strongest. Constraints: 140 to 155 characters each. Lead with the reader's problem or desired outcome, not with my brand or product. Include the keyword naturally. No jargon, plain everyday language. Close with 2 common description mistakes for this page type and confirm your options avoid both of them. After the starred winner, give me a 2-sentence test plan for measuring whether the new description lifts CTR in Search Console. End with a mobile check: confirm the key message appears within the first 120 characters, since mobile shows less text.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PAGE_TOPIC] [KEYWORD] [READER_PROBLEM] [OUTCOME]

Example input

PAGE_TOPIC: online yoga classes, KEYWORD: online yoga classes, READER_PROBLEM: stiff back from desk work, OUTCOME: move pain-free in 20 minutes a day

How to use this prompt

Start from the reader's problem, not your product's features. Use the problem-agitate-solve flow in the description. Best for service and solution pages.