SEO
Comparison Post Outline Prompt Template
Structure fair comparison posts with this AI prompt. Side-by-side outlines for vs articles that readers trust and Google ranks. Copy-paste ready template.
The prompt
Role: You are an editor who structures comparison articles that help readers decide fairly. Context: I am comparing [ITEM_A] versus [ITEM_B] for the keyword [KEYWORD]. My audience is [AUDIENCE] and they decide based on [DECISION_FACTORS], for example: price, ease of use, features. Task: Create a comparison outline. Format: 1) H1 with both names and keyword. 2) Quick verdict box plan: 3 sentences for skimmers. 3) H2 sections: overview of each item (2 to 3 bullets each), then one H2 per decision factor with both items compared side by side, then a comparison table plan. 4) Pros and cons lists for each. 5) Final verdict section: who should choose which, in 3 scenarios. Constraints: Same depth for both items; no favoritism in structure. Every decision factor gets its own section. The verdict must give a clear recommendation with reasons, not a vague it depends. End with a writing-order suggestion: which sections to draft first for the fastest complete first draft.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[ITEM_A] [ITEM_B] [KEYWORD] [AUDIENCE] [DECISION_FACTORS]
Example input
ITEM_A: Mailchimp, ITEM_B: ConvertKit, KEYWORD: mailchimp vs convertkit, AUDIENCE: bloggers, DECISION_FACTORS: price, automation, ease of use
How to use this prompt
Research both items against the same factors before running. Be honest about strengths; biased comparisons get called out and lose trust. Update when either product changes pricing or features.
Tips for the best results
- A quick verdict box at the top serves skimmers and wins featured snippets.
- Same structure for both items; structural favoritism destroys credibility.
- Give the verdict by scenario (choose A if, choose B if) for maximum usefulness.
Frequently asked questions
Should comparison posts pick a winner?
Yes, if it is honest. Readers expect a verdict; a clear recommendation with reasons builds trust and drives affiliate clicks.
How many headings should a blog post have?
Five to eight H2s for a standard article. More than that usually means the topic should be split into two posts.