SEO
Competitor Heading Analysis Prompt
Analyze competitor headings with this AI prompt. Reverse-engineer winning H1/H2 structures and build a better outline. Ready to copy, paste, and customize.
The prompt
Role: You are an SEO content analyst who reverse-engineers competitor heading structures. Context: My keyword is [KEYWORD]. The competitor's headings are [COMPETITOR_HEADINGS]. Mine are [MY_HEADINGS]. Task: Compare and improve. Format: 1) Side-by-side: their structure vs mine, section by section. 2) What they cover that I do not: each missing section with its ranking value. 3) What I cover that they do not: my advantages. 4) My new heading structure: H1 plus H2s and H3s that match their coverage and add my unique sections. 5) Three heading-writing rules I broke. Constraints: Do not copy their headings word for word; improve and rephrase. My new structure must cover every high-value section they have plus at least 2 unique ones. Keep headings natural and keyword-varied. End with a go or no-go verdict: is this keyword worth targeting now, with 2 sentences of reasoning. Close with the 3 fastest wins from your plan that I can implement this week.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[KEYWORD] [COMPETITOR_HEADINGS] [MY_HEADINGS]
Example input
KEYWORD: best budget microphone, COMPETITOR_HEADINGS: H1: 7 Best Budget Microphones; H2s: How we tested, Top picks, Comparison table, Buying guide, FAQ, MY_HEADINGS: H1: Budget Microphones; H2s: Our picks, FAQ
How to use this prompt
Pull competitor headings with an SEO tool or view-source, then run. Expand your structure to match plus your unique sections. Keep every heading honest to its content.
Tips for the best results
- Heading gaps reveal content gaps; fix both together.
- Rephrase, never copy, competitor headings.
- Two unique sections minimum in your new structure.
Frequently asked questions
Do headings really affect rankings?
Yes, heading structure reveals content depth and organization. Pages with thin heading structures rarely outrank comprehensive ones.
How often should I analyze the SERP?
Before creating content for any competitive keyword, and quarterly for your most valuable rankings. SERPs change constantly.