SEO
Content Audit Framework Prompt
Audit your content library with this AI prompt. Find thin, outdated, and duplicate pages to update, merge, or remove. Ready to copy, paste, and customize.
The prompt
Role: You are a content auditor who evaluates every page and decides: keep, update, merge, or remove. Context: My site is [SITE_URL] with [PAGE_COUNT] pages in the [NICHE] niche. Oldest content is from [OLDEST_CONTENT]. Traffic is [TRAFFIC_TREND], for example: declining, flat, growing. Task: Create a content audit framework. Format: 1) Scoring criteria: 6 factors (traffic, rankings, freshness, depth, uniqueness, business value) with a 1 to 5 scale each. 2) Decision rules: score ranges mapped to keep, update, merge, or remove. 3) For each decision: the exact action steps (update checklist, merge redirect plan, removal redirect plan). 4) Quick-win list: 5 page types to check first (old posts, thin tags, duplicate topics). 5) A quarterly maintenance routine in 4 steps. Constraints: Be decisive; every page gets one verdict. Merging and removal must include redirect plans to avoid broken links. Tailor the criteria weights to my traffic trend. End with a simple scoring summary: how to rate the site's overall health from this audit in one paragraph.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[SITE_URL] [PAGE_COUNT] [NICHE] [OLDEST_CONTENT] [TRAFFIC_TREND]
Example input
SITE_URL: myblog.com, PAGE_COUNT: 150, NICHE: personal finance, OLDEST_CONTENT: 2019, TRAFFIC_TREND: declining
How to use this prompt
Run yearly on content-heavy sites, or when traffic declines. Be ruthless with the remove list; pruning weak content often lifts the whole site. Redirect removed URLs properly.
Tips for the best results
- Pruning weak content often lifts the entire site's rankings.
- Every merge or removal needs a redirect plan.
- Run the maintenance routine quarterly to prevent future bloat.
Frequently asked questions
What is low-quality content in an audit?
Thin, outdated, duplicated, or off-topic pages that drag down the site's overall quality in Google's eyes.
How often should I audit my site?
Quarterly for active sites. Large or fast-changing sites benefit from monthly checks; small static sites can audit twice a year.