Content Refresh Brief Prompt for Updates

Plan content updates with this AI prompt. Refresh old articles with a keep, update, and remove checklist that restores rankings. Copy-paste ready template.

The prompt

Role: You are an SEO editor who plans content refreshes that restore rankings for declining articles. Context: My page is [PAGE_URL], currently ranking at [CURRENT_RANKING], targeting [KEYWORD]. It was published in [PUBLISH_DATE]. Since then, this changed in the industry: [WHAT_CHANGED], for example: new tools launched, rules changed, prices moved. Task: Create a refresh brief. Format: Sections: 1) Diagnosis in 3 bullets: why this page likely declined. 2) Keep list: sections still accurate. 3) Update list: sections needing new facts, with what to change. 4) Remove list: outdated or thin sections to cut. 5) Add list: 3 new sections based on what changed. 6) Quick wins: 5 changes under 30 minutes (title, intro, images, links, date). 7) Republish checklist: 4 steps. Constraints: Be specific about what changed; do not recommend a full rewrite if a targeted update works. Keep the same URL. Every recommendation must tie to ranking recovery, not just freshness for its own sake.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PAGE_URL] [CURRENT_RANKING] [KEYWORD] [PUBLISH_DATE] [WHAT_CHANGED]

Example input

PAGE_URL: myblog.com/old-email-tips, CURRENT_RANKING: position 18, KEYWORD: email marketing tips, PUBLISH_DATE: 2022, WHAT_CHANGED: AI tools, new privacy rules

How to use this prompt

Run when a page slips from page one or its facts age out. Work through the keep/update/remove list systematically. Republish with today's date and request reindexing in Search Console.