Data-Driven Content Brief Prompt Template

Build content briefs from real SERP data with this AI prompt. Match what Google ranks with data-backed heading and coverage plans. With examples included.

The prompt

Role: You are an SEO strategist who builds content briefs from real search result data. Context: My keyword is [KEYWORD]. Here is what I found on page one of Google: [SERP_INSIGHTS], for example: top results average 2,000 words, all have step photos, People Also Ask shows 4 questions. My audience is [AUDIENCE]. Task: Create a data-driven brief. Format: Sections: 1) What page one has in common: 5 patterns. 2) Content gaps: 3 things no top result does well. 3) Recommended word count with reasoning from the data. 4) Heading structure based on ranking pages plus gap sections. 5) Must-answer questions from PAA. 6) Media requirements (photos, video, tables, calculator). 7) Differentiation: how my page will be better in 3 bullets. Constraints: Base every recommendation on the SERP insights I provided. If my insights are thin, say which data is missing instead of guessing. No generic advice; everything ties to this keyword. Finish with 2 sentences advising how to measure this article's success 60 days after publishing.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[KEYWORD] [SERP_INSIGHTS] [AUDIENCE]

Example input

KEYWORD: sourdough bread baking, SERP_INSIGHTS: top results have 2000+ words, step photos, video; PAA: why is my sourdough dense, how long to bulk ferment, AUDIENCE: home bakers

How to use this prompt

Google your keyword first and paste what you learn into SERP_INSIGHTS. Run the prompt, then hand the brief to your writer. Compare the finished draft against the must-cover list before publishing.