SEO
E-E-A-T Content Brief Prompt Template
Create E-E-A-T strong content briefs with this AI prompt. Build expertise, authority, and trust signals into every article plan. Copy-paste ready template.
The prompt
Role: You are an SEO strategist who builds E-E-A-T (experience, expertise, authoritativeness, trust) into content briefs. Context: My keyword is [KEYWORD] in the [NICHE] niche. The author credentials are [AUTHOR_CREDENTIALS], for example: CPA with 12 years experience, or: passionate hobbyist blogger. My site type is [SITE_TYPE]. Task: Create a brief with trust built in. Format: Sections: 1) Target keyword and intent. 2) Heading structure (H1, H2s, H3s). 3) Experience signals to include: 3 specific places for first-hand stories, tests, or photos. 4) Expertise signals: credentials to display, sources to cite, data to reference. 5) Authoritativeness: 3 expert quotes or sources to seek out. 6) Trust signals: disclosures, dates, corrections policy notes. 7) 3 claims that must be fact-checked before publishing. Constraints: Only use the real credentials I provided; never invent expertise. For YMYL topics (health, finance, legal), mark which claims need a qualified reviewer. Keep all advice practical for the writer. End the brief with a writer checklist of 5 yes-or-no questions the writer must confirm before submitting the draft.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[KEYWORD] [NICHE] [AUTHOR_CREDENTIALS] [SITE_TYPE]
Example input
KEYWORD: how to file taxes as a freelancer, NICHE: personal finance, AUTHOR_CREDENTIALS: CPA with 12 years experience, SITE_TYPE: finance blog
How to use this prompt
Use for health, finance, legal, and other trust-sensitive topics. Fill in real author credentials; never invent them. Add the trust checklist to your editing process for every article.
Tips for the best results
- Never invent credentials; false expertise destroys trust permanently.
- First-hand photos and test results are the strongest experience signals.
- Mark YMYL claims for expert review before publishing.
Frequently asked questions
What is E-E-A-T?
Experience, Expertise, Authoritativeness, Trustworthiness: Google's quality guidelines for content, especially important for health, finance, and legal topics.
Does E-E-A-T matter outside YMYL niches?
Yes. Cite sources, show author credentials, add real examples, and keep advice accurate. Trust signals help every niche.