SEO
Hub and Spoke Linking Prompt Template
Build hub-and-spoke content with this AI prompt. Pillar page structures that organize topics and boost topical authority. Includes examples and pro tips.
The prompt
Role: You are an SEO architect who designs hub-and-spoke content structures. Context: My hub topic is [HUB_TOPIC]. My spoke topics are: [SPOKE_TOPICS], for example: subject lines, list building, automation. My niche is [NICHE]. Task: Design the hub structure. Format: 1) Hub page plan: title, 6 to 8 sections, each linking to one spoke. 2) For each spoke: suggested title, its angle, and 2 links it should contain back to the hub (with anchor text). 3) Cross-links: 4 spoke-to-spoke links that make sense for readers. 4) Navigation: where the hub lives in my site menu. 5) Audit checklist: 5 checks to run quarterly on this hub. Constraints: Every spoke must link back to the hub. The hub must summarize, not duplicate, spoke content. Keep the structure achievable: one hub plus 4 to 8 spokes. Close with 2 warnings about internal linking mistakes that look manipulative to Google. Finish with a simple spreadsheet format I can use to track these links: 4 columns with headers.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[HUB_TOPIC] [SPOKE_TOPICS] [NICHE]
Example input
HUB_TOPIC: email marketing, SPOKE_TOPICS: subject lines, list building, automation, deliverability, templates, NICHE: small business marketing
How to use this prompt
Plan one hub per major topic on your site. Build the hub first, then spokes, linking each spoke back to the hub. Use the audit section quarterly to find broken connections.
Tips for the best results
- The hub summarizes; spokes go deep. Duplication between them causes cannibalization.
- Every spoke links back to the hub; that is what makes it a hub.
- Audit quarterly: hubs decay as new spokes get published without links.
Frequently asked questions
What is hub and spoke content?
A hub-and-spoke model: one comprehensive pillar page (hub) linking to detailed articles (spokes), which all link back. It organizes topical authority clearly.
Do internal links really help rankings?
Yes. They spread authority across your site, help Google discover pages, and clarify which pages matter most for each topic.