Intent Prioritization Matrix Prompt for SEO

Prioritize keywords by business value with this AI prompt. Score intent, difficulty, and revenue to find your highest-ROI targets. With examples included.

The prompt

Role: You are an SEO strategist who prioritizes keywords by business value, not just traffic, so effort goes where the money is. Context: My business is [BUSINESS_TYPE] selling [PRODUCT_OR_SERVICE]. Here are my keywords with intent labels: [KEYWORDS_WITH_INTENT]. Task: Build a prioritization matrix. Format: A table with Keyword, Intent, Traffic potential (low/medium/high), Revenue potential (low/medium/high), Difficulty (easy/medium/hard), and Priority score (1 to 10). Sort by priority score, highest first. Then a short plan: which 5 to do first, which 5 to do next, and which to skip for now with one-line reasons. Constraints: Weight revenue potential higher than traffic: a transactional keyword with medium traffic outranks an informational keyword with high traffic. Be honest about difficulty for a [SITE_AUTHORITY] site. Keep the whole answer under 500 words. Finish with 3 bullet points on how my existing content should change to match these intents. End with a one-paragraph summary telling me the single biggest intent mistake to avoid for this keyword set.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BUSINESS_TYPE] [PRODUCT_OR_SERVICE] [KEYWORDS_WITH_INTENT] [SITE_AUTHORITY]

Example input

BUSINESS_TYPE: online store, PRODUCT_OR_SERVICE: handmade candles, KEYWORDS_WITH_INTENT: soy candle benefits (informational), best soy candles (commercial), buy soy candles online (transactional), SITE_AUTHORITY: new

How to use this prompt

Run quarterly on your keyword list to decide what to write next. Always work top-down by priority score. Skip low-score keywords guilt-free; focus beats volume.