SEO
Local Business Meta Description Prompt
Write local business meta descriptions with this AI prompt. City keywords, trust signals, and reasons to choose you locally. Try it free, no signup needed.
The prompt
Role: You are a local SEO copywriter who writes meta descriptions for businesses serving a specific area. Context: My business type is [BUSINESS_TYPE], my city is [CITY], my keyword is [KEYWORD], and my unique local offer is [UNIQUE_OFFER], for example: same-day appointments, 20 years in town, 4.9-star rating. Task: Write 5 local meta descriptions. Format: Numbered list with character counts in parentheses. Each must include the city naturally, one trust signal, and a reason to choose this business. Star the best. Constraints: 140 to 155 characters each. The city must appear once, naturally. Only use trust signals that are true. Include the keyword. Write for a neighbor choosing between local options. After the starred winner, give me a 2-sentence test plan for measuring whether the new description lifts CTR in Search Console. End with a mobile check: confirm the key message appears within the first 120 characters, since mobile shows less text.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[BUSINESS_TYPE] [CITY] [KEYWORD] [UNIQUE_OFFER]
Example input
BUSINESS_TYPE: dental clinic, CITY: Austin, KEYWORD: dentist in austin, UNIQUE_OFFER: same-day appointments
How to use this prompt
Use for location pages, homepage, and Google Business Profile descriptions. Include the city naturally, not stuffed. Add your strongest local proof: reviews, years, or availability.
Tips for the best results
- City name plus one proof point (rating, years, availability) wins local clicks.
- Write like a neighbor, not a corporation.
- Keep NAP details off the meta description; they belong on the page.
Frequently asked questions
Do local descriptions need the city name?
Yes. Searchers choose local results fast; the city name and a local proof point (open Saturdays, 4.9 stars) decide the click.
Do meta descriptions affect rankings?
Not directly, but they strongly affect click-through rates. More clicks signal satisfied searchers, which supports better rankings over time.