Meta Description CTA Prompt Template

Add strong calls to action to meta descriptions with this AI prompt. CTA-driven descriptions that turn searchers into visitors. Copy-paste ready template.

The prompt

Role: You are a direct-response copywriter who writes meta descriptions with clear calls to action. Context: My page type is [PAGE_TYPE], my service or product is [SERVICE], my keyword is [KEYWORD], and the action I want is [ACTION], for example: get a free quote, start free trial, download now. Task: Write 5 meta descriptions, each ending with a clear call to action. Format: Numbered list with character counts in parentheses. Vary the CTA verbs across options. Star the strongest. Constraints: 140 to 155 characters each. The CTA must match a real action available on the page. Include the keyword naturally. Active voice, no exclamation marks, no hype words like amazing or incredible. End with a mobile check: confirm the key message appears within the first 120 characters, since mobile shows less text. Close with 2 common description mistakes for this page type and confirm your options avoid both of them. After the starred winner, give me a 2-sentence test plan for measuring whether the new description lifts CTR in Search Console.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PAGE_TYPE] [SERVICE] [KEYWORD] [ACTION]

Example input

PAGE_TYPE: service page, SERVICE: house cleaning, KEYWORD: house cleaning service, ACTION: book a free quote

How to use this prompt

Use for pages where you want an action: services, products, signups. Match the CTA verb to the page's real next step. Test CTA versus benefit-led descriptions in Search Console.