SEO
Meta Description for Product Pages Prompt
Write product page meta descriptions with this AI prompt. Feature price, benefits, and buying reasons that convert searchers. Copy-paste ready template.
The prompt
Role: You are an ecommerce copywriter who writes product meta descriptions that turn searchers into shoppers. Context: My product is [PRODUCT], the keyword is [KEYWORD], the price point is [PRICE_POINT], and the key feature is [KEY_FEATURE]. Task: Write 5 product meta descriptions. Format: Numbered list with character counts in parentheses. Each must mention the product, one concrete feature or benefit, and a buying reason (price, warranty, free shipping, rating). Star the strongest. Constraints: 140 to 155 characters each. Only mention details that are true on the product page. Include the keyword naturally. No fake urgency like limited time unless it is real. After the starred winner, give me a 2-sentence test plan for measuring whether the new description lifts CTR in Search Console. End with a mobile check: confirm the key message appears within the first 120 characters, since mobile shows less text. Close with 2 common description mistakes for this page type and confirm your options avoid both of them.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[PRODUCT] [KEYWORD] [PRICE_POINT] [KEY_FEATURE]
Example input
PRODUCT: wireless noise-canceling headphones, KEYWORD: noise canceling headphones, PRICE_POINT: under $200, KEY_FEATURE: 40-hour battery
How to use this prompt
Use on product and category pages with commercial intent. Include your strongest differentiator (price, feature, guarantee). Keep descriptions synced with actual product details.
Tips for the best results
- Concrete features beat adjectives: 40-hour battery beats premium quality.
- Only promise what the product page shows; mismatches cause bounces.
- Add ratings or review counts when they are genuinely strong.
Frequently asked questions
Should I include the price?
Yes, when it is a real selling point. Prices in descriptions pre-qualify clicks and often lift CTR for shopping queries.
Do meta descriptions affect rankings?
Not directly, but they strongly affect click-through rates. More clicks signal satisfied searchers, which supports better rankings over time.