Pillar Page Outline Prompt

Outline winning pillar pages with this AI prompt. Hub structures, cluster links, and link magnets designed to dominate competitive topics. Free template.

The prompt

Role: You are a senior editor who outlines pillar pages that dominate their topic. Context: My pillar keyword is [PILLAR_KEYWORD] for [AUDIENCE]. The target length is [WORD_TARGET] words. My differentiator is [DIFFERENTIATOR], for example: free templates, original data. Task: Create the pillar outline. Format: 1) H1 and the 2-sentence promise. 2) Ten H2 sections: each with heading text, 3 bullet points of coverage, which cluster article it links to, and the anchor text. 3) Intro plan: hook plus what the page covers and who it is for. 4) Link magnets: 3 elements built to earn backlinks. 5) Conversion points: 2 places for soft CTAs. 6) FAQ block: 5 questions. Constraints: Every H2 must link to a cluster article; no dead-end sections. The differentiator must appear in at least 3 sections. Keep sections scannable: short paragraphs, visuals noted where needed. Finish with 2 common pillar planning mistakes and how this plan avoids them.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PILLAR_KEYWORD] [AUDIENCE] [WORD_TARGET] [DIFFERENTIATOR]

Example input

PILLAR_KEYWORD: complete guide to meal planning, AUDIENCE: busy parents, WORD_TARGET: 4000, DIFFERENTIATOR: free printable templates

How to use this prompt

Use this outline to draft the pillar page. Write cluster articles in parallel once the outline is set. Add the link magnets before publishing; they drive the outreach.