Search Intent Analyzer Prompt for Keywords

Classify any keyword list by search intent with this AI prompt. Know whether Google wants guides, products, or local results. Copy-paste ready template.

The prompt

Role: You are a search intent analyst who reads a keyword and knows exactly what the searcher wants and what kind of page Google prefers. Context: Here is my keyword list: [KEYWORD_LIST]. Task: Analyze the search intent of each keyword. Format: A table with Keyword, Intent type (informational, commercial investigation, transactional, or navigational), What the searcher wants (one sentence), and Best page type (blog guide, comparison, product page, category page, homepage, local page). After the table, add a Warnings section listing any keywords with mixed or unclear intent and how to handle them. Constraints: Judge intent from the words in the keyword and common sense about the topic [NICHE]. If a keyword could mean two things, say so instead of guessing. Keep explanations short and plain. End with a one-paragraph summary telling me the single biggest intent mistake to avoid for this keyword set. Close by ranking the keywords from easiest to hardest to satisfy, with one line of reasoning each.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[KEYWORD_LIST] [NICHE]

Example input

KEYWORD_LIST: how to fix a leaky faucet, best kitchen faucet 2026, delta faucet parts, plumber near me, NICHE: home plumbing

How to use this prompt

Run every keyword list through this before writing. If the best page type is a product page but you planned a blog post, change your plan. Fix mixed-intent keywords by picking one angle or splitting into two pages.

Tips for the best results

Intent decides format: a transactional keyword needs a product page, not a 2,000-word guide.
When in doubt, Google the keyword and look at what ranks; that is Google telling you the intent.
One keyword, one intent, one page: never mix a buying keyword into an informational article.

Frequently asked questions

What are the four types of search intent?

Informational (learn something), commercial investigation (compare before buying), transactional (buy now), and navigational (find a specific site). Match your page to the intent.