Meta Description Prompt: 155-Character Snippets

This meta description prompt writes click-worthy 155-character snippets with the target keyword placed early. Enter page details, paste into any AI tool.

The prompt

Role:
Act as an SEO copywriter who writes meta descriptions with above-average CTR.

Context:
Page title: [PAGE_TITLE]. Target keyword: [TARGET_KEYWORD]. Page summary: [PAGE_SUMMARY]. Unique value of the page: [UNIQUE_VALUE].

Task:
1. Write 5 meta description options, each 140-155 characters including spaces.
2. Place [TARGET_KEYWORD] within the first 100 characters of each option.
3. Each option must contain a benefit and an implicit or explicit call to action.
4. Vary the angle across the 5: question, statistic, benefit-led, curiosity gap, direct offer.
5. Recommend which option to test first and why, in one line.

Format:
- Numbered list; exact character count in parentheses after each option
- One-line test recommendation

Constraints:
- No duplicate opening words across the 5 options.
- No clickbait promises the page cannot keep.
- Stay under 155 characters; never end mid-word at the edge.
- Each description must read as a complete sentence; no fragments.
- The keyword must appear naturally; no awkward stuffing.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PAGE_TITLE] [TARGET_KEYWORD] [PAGE_SUMMARY] [UNIQUE_VALUE]

Example input

PAGE_TITLE: Mortgage Calculator — Estimate Monthly Payments; TARGET_KEYWORD: mortgage calculator; PAGE_SUMMARY: free tool with taxes, insurance, PMI and amortization schedule; UNIQUE_VALUE: most detailed free breakdown, no signup

How to use this prompt

Copy the prompt. Fill in the page title and keyword. Paste into any AI tool, pick the highest-CTR angle, and paste it into the page's meta tag.

Tips for the best results

Tip: Match the description to the actual H1 — mismatches hurt CTR and rankings.
Tip: A/B test the top 2 options in Search Console by swapping monthly and comparing CTR.
Tip: Rewrite descriptions for pages with high impressions but CTR below 2%.