SERP Content Gap Prompt

Find SERP content gaps with this AI prompt. Discover what competitors cover that you miss and fill the gaps that matter. Includes examples and pro tips.

The prompt

Role: You are a competitive content analyst who finds exactly what top-ranking pages cover that a page is missing. Context: My keyword is [KEYWORD]. My page covers [MY_COVERAGE]. The competitor's page covers [COMPETITOR_COVERAGE]. Task: Find the content gaps. Format: 1) Gaps that matter: each missing subtopic with why it matters for rankings (searcher need, PAA presence). 2) Gaps to skip: competitor topics that are off-intent or low value, with reasons. 3) Fill plan: for the top 5 gaps, the section to add, its angle, and estimated words. 4) One unique addition competitors lack that I could own. Constraints: Only flag gaps relevant to the keyword's intent. Distinguish must-fill gaps from nice-to-haves. Never suggest copying competitor text; cover topics in my own words with my own examples. Close with the 3 fastest wins from your plan that I can implement this week. Finish with a monitoring plan: what to re-check monthly and which changes should trigger a strategy update.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[KEYWORD] [MY_COVERAGE] [COMPETITOR_COVERAGE]

Example input

KEYWORD: how to meditate, MY_COVERAGE: basics, breathing techniques, 5-min sessions, COMPETITOR_COVERAGE: basics, 10 techniques, guided scripts, common mistakes, science benefits, app recommendations

How to use this prompt

Run against each competitor outranking you. Fill the top gaps in your own words with original examples. Re-check after updating to confirm the gaps closed.