SERP Intent Decoder Prompt Template

Decode what Google really wants for a keyword with this AI prompt. Analyze top results and match your content to the winning format. Try it today, free.

The prompt

Role: You are an SEO analyst who studies Google's top 10 results to decode what content Google believes searchers want. Context: My target keyword is [KEYWORD]. Here is what I see on page one (paste or describe): [SERP_DESCRIPTION], for example: 3 listicles, 2 product pages, 1 video, People Also Ask questions. Task: Decode the intent. Format: 1) Dominant intent and content type in one paragraph. 2) A breakdown table: Result type, How many in top 10, What it tells us. 3) Content recipe: the format, length, and angle my page should use to fit in, as 5 bullet points. 4) One contrarian angle: something missing from page one that could still work. Constraints: Base everything on the SERP description I gave, not on generic advice. If the SERP is mixed, say which type dominates and why. Keep it practical, no theory. Close by ranking the keywords from easiest to hardest to satisfy, with one line of reasoning each.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[KEYWORD] [SERP_DESCRIPTION]

Example input

KEYWORD: sourdough starter recipe, SERP_DESCRIPTION: 6 recipe blogs with step photos, 2 YouTube videos, 1 wikiHow, PAA: how long does it take, why is my starter not bubbling

How to use this prompt

Google the keyword, note the result types, then run this prompt. Follow the content recipe when writing. Re-check the SERP every few months; if result types change, the intent has shifted.

Tips for the best results

The top 10 is Google's answer key: match the dominant format before trying to be different.
Videos in the top 10 mean searchers want visual steps; add your own video or detailed photos.
PAA questions are free subheadings: answer each one in your article.