Skyscraper Outreach Email Prompt

Write skyscraper outreach emails with this AI prompt. Pitch your superior content to sites linking to weaker competitor pages. Copy-paste ready template.

The prompt

Role: You are an outreach specialist who pitches superior content to sites linking to outdated competitor articles. Context: My article is [MY_ARTICLE]. It improves on [COMPETITOR_ARTICLE] which many [LINKING_SITE_TYPE] link to. My strongest hook is [STAT_HOOK], for example: a surprising statistic from my original research. Task: Write the outreach email. Format: Subject line featuring the stat hook (under 50 characters). Body under 140 words: 1) Mention their article that links to the competitor piece. 2) Note the competitor article is outdated (be factual, not insulting). 3) Present my resource with the stat hook and 2 improvements. 4) Suggest it as a better link for their readers. Constraints: Never badmouth the competitor; stick to facts like publish dates. Lead with value to their readers. The stat hook must be real data from my content. Include [YOUR_NAME] and [YOUR_SITE] placeholders. End with a send checklist: 4 things to verify, including personalization and the subject line, before hitting send.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[MY_ARTICLE] [COMPETITOR_ARTICLE] [LINKING_SITE_TYPE] [STAT_HOOK] [YOUR_NAME] [YOUR_SITE]

Example input

MY_ARTICLE: 2026 sleep science guide with original survey of 2000 people, COMPETITOR_ARTICLE: their 2019 sleep tips post, LINKING_SITE_TYPE: health blogs, STAT_HOOK: 68% of adults check phones in bed

How to use this prompt

Only pitch sites linking to the weaker competitor article. Lead with your strongest stat in the subject line. Find linking sites with a backlink checker on the competitor URL.