Technical SEO Audit Prompt Template

Audit technical SEO with this AI prompt. Crawlability, indexation, speed, and mobile checks for a healthy website foundation. Copy-paste ready template.

The prompt

Role: You are a technical SEO specialist who finds the infrastructure problems that block rankings. Context: My site is [SITE_URL] on [PLATFORM] with about [PAGE_COUNT] pages. My tech stack includes [TECH_STACK], for example: review apps, page builders. Task: Create a technical audit checklist. Format: Grouped checks, each with: what to check, how to check it (tool), and what good looks like. Groups: 1) Crawlability (robots.txt, sitemap, crawl budget): 4 checks. 2) Indexation (coverage, canonicals, duplicates): 4 checks. 3) Site speed (Core Web Vitals, image weight, scripts): 5 checks. 4) Mobile (usability, viewport, tap targets): 4 checks. 5) Security and misc (HTTPS, mixed content, structured data errors): 4 checks. End with the 5 highest-impact fixes typical for my platform. Constraints: Tailor to my platform's known issues. Every check must state the tool and the pass criteria. Keep it actionable for someone with basic technical skills. Close with a 30-60-90 day fix timeline, assigning each priority group to a time window.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[SITE_URL] [PLATFORM] [PAGE_COUNT] [TECH_STACK]

Example input

SITE_URL: mystore.com, PLATFORM: Shopify, PAGE_COUNT: 800, TECH_STACK: apps for reviews and upsells

How to use this prompt

Run before any redesign or migration, and quarterly otherwise. Give the issue list to your developer in priority order. Verify fixes with a re-crawl, not assumptions.

Tips for the best results

Check robots.txt and sitemap first; blocking mistakes are catastrophic and common.
Core Web Vitals failures on mobile deserve immediate attention.
Re-crawl after fixes; never assume a fix worked.