Product Description Prompt: Copy That Converts

This product description prompt generates benefit-driven copy with specs, SEO keywords, and a clear CTA. Fill in the variables, paste into any AI tool.

The prompt

Role:
Act as a senior ecommerce copywriter with 10 years of experience writing product pages that rank on Google and convert browsers into buyers.

Context:
The product is [PRODUCT_NAME], a [PRODUCT_CATEGORY] designed for [TARGET_AUDIENCE]. Key features: [KEY_FEATURES]. Key benefits: [KEY_BENEFITS]. Price point: [PRICE]. Brand tone: [TONE].

Task:
1. Write a product description of 120-180 words.
2. Open with a one-sentence hook stating the main benefit, not a feature.
3. Follow with 3-4 short paragraphs, or one paragraph plus a bullet list translating the top 5 features into benefits.
4. Naturally include the primary keyword for [PRODUCT_CATEGORY] exactly twice.
5. Address one common buyer objection in a single sentence before the close.
6. Add a specifications strip: 4-6 key specs in scannable format.
7. End with a single clear call to action.

Format:
- Headline (under 10 words)
- Body copy
- Bullet list: 5 benefits, each starting with a verb
- Objection handler (1 sentence)
- Specs strip
- CTA line

Constraints:
- No hype words: amazing, revolutionary, game-changer, cutting-edge.
- No exclamation marks.
- Sentences under 20 words.
- Do not invent specifications not listed in [KEY_FEATURES].
- Every benefit must trace back to a listed feature.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT_NAME] [PRODUCT_CATEGORY] [TARGET_AUDIENCE] [KEY_FEATURES] [KEY_BENEFITS] [PRICE] [TONE]

Example input

PRODUCT_NAME: AeroBrew French Press; PRODUCT_CATEGORY: coffee maker; TARGET_AUDIENCE: busy professionals who want cafe-quality coffee at home; KEY_FEATURES: 34oz borosilicate glass, 4-level filtration, cool-touch handle; KEY_BENEFITS: grit-free coffee, keeps heat 2x longer, dishwasher safe; PRICE: $49; TONE: warm and practical

How to use this prompt

Copy the prompt body. Replace each [VARIABLE] with product details. Paste the completed prompt into any AI chat tool and review the output before publishing.

Tips for the best results

Tip: List benefits as outcomes (saves 20 minutes) rather than features (1200W motor).
Tip: Run the prompt once per audience segment to get tailored copy for each.
Tip: Feed the AI 2-3 real customer reviews as extra context for authentic language.